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How to Market your home

If you are thinking of selling your home, you may think that all that is required is a "FOR SALE" sign placed strategically on your front lawn -- but any real estate professional will tell you there is much more to it than that. While a sign on your lawn is of paramount importance, a well-thought-out marketing plan is also essential.

 

Your REALTOR® and the MLS®

A REALTOR® and the Multiple Listing Service® (MLS®) are vital components in the selling process. One of the first things your REALTOR® will discuss with you is a marketing strategy designed to give your home maximum exposure. It could be that your REALTOR® will already know a number of potential buyers but listing your home on the MLS® will ensure exposure to all other REALTORS® in the Victoria area. As most buyers also work with a REALTOR®, having your home listed on the MLS® ensures exposure to a broad range of interested people. REALTORS® use the MLS® everyday to match sellers with buyers.

In today's market it is essential to price your home realistically. To set the price right, your REALTOR® will prepare a Comparative Market Analysis (CMA). Through this thorough, objective evaluation process, he or she will suggest a price range for your home, which will reflect current market conditions.

Be sure to disclose everything you can about your property and the neighbourhood to your REALTOR®. This will help your REALTOR® find potential buyers whose needs and wants match what your home and neighbourhood have to offer.

Open House and Closing Dates

An open house can be an effective marketing tool. During an open house or pre-arranged showing, it is a good idea to make sure that you and any other members of your family (including pets) are absent so that potential buyers will feel relaxed while viewing your home with your REALTOR®. Before any showing or open house, make sure your home is clean and uncluttered, both inside and out.

Flexibility on the closing date is another important factor in the successful marketing of a home. Real problems can arise when buyers and sellers cannot agree on a closing date. Again, it is important to work with your REALTOR® and listen to suggestions.

Stay Informed

Your REALTOR® will keep you regularly informed on how the marketing of your home is progressing. If you have any questions or ideas, do not hesitate to discuss them with your REALTOR®.

 

*Article courtesy of the Victoria Real Estate Board.

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"This past summer, while visiting family in Victoria from out of town, I met Jeff on a Thursday to view five properties and within a week I had committed to buying a townhouse through him! And it was relatively painless! Not to mention the fact that I am thrilled to have finally found what I wanted, after looking through two other realtors on separate visits to the city. I "found" Jeff through one of his childhood friends, whom I met by chance in Spain (small world). People who maintain long-term friendships, even from a distance, can be trusted it seems! What I really liked about doing business with Jeff was that he was always available but at the same time he was not at all pushy, and I very much appreciated that. Buying a new home can be unnerving, but Jeff made it easy. I am grateful for the positive experience, and would certainly recommend Jeff to others."

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